What to expect from Apple's WWDC 2018

James Marshall
June 5, 2018

Bloomberg's Mark Gurman, who is consistently well-placed to make accurate Apple predictions, is suggesting that next week's Worldwide Developers Conference (WWDC) will have a heavy software focus and will not include any major hardware announcements. WWDC 2018 starts today and will run through June 8. Now, the Messages app is finally totally in sync for both iOS and macOS.

WWDC is Apple's opportunity to showcase what it has planned on the software side. It could be the same small form factor as the iPhone SE, but with an "all-display" front and Face ID technology found in the iPhone X. It will be interesting if an iPhone SE 2 is launched.

Apple could also spill the beans on its new, more powerful MacBook and iPad devices. So don't anticipate news about new iPhones: The company traditionally introduces big hardware upgrades at a later media event in the fall.

iOS updates are usually the star of WWDC. He said apps launched on iOS 12 will launch 40 percent faster, the keyboard will launch 50 percent faster and the "swipe to take photo" feature will load 70 percent faster. This feature will help iPhone and the iPad users cut down on screen time and from time to time do a digital detox.

The system sounds remarkably like Google Dashboard, announced at Google I/O 2018.

The macOS, meanwhile, is expected to get a new dark theme, along with a host of other user-friendly features.

TechCrunch reports that a look at iOS12 is coming today, potentially a new MacBook Air, as well as a focus on "Universal Apps" - apps that allow for a seamless flow between mobile and computer use.

Apple is hosting the event at McEnery Convention Center in San Jose, California. You can watch it from any place across the globe.

Just like other years, the company has been tight-lipped about the event and surprisingly leaks are also scarce. So keep in mind to tune in at the right tome for it. The company will be live streaming the event on its website and Apple TV.

CEO Tim Cook will host the event. Not a great success for Apple, but WWDC 2018 could be an opportunity to update the Homepod to a whole new device.

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