AMC Theatres unveils $20 monthly subscription to rival MoviePass

Tanya Cunningham
June 21, 2018

AMC theaters has announced a new proprietary ticket subscription service to rival MoviePass, according to The Hollywood Reporter.

Theaters announced Wednesday it will offer a new subscription service that allows moviegoers to see three movies a week for $19.95 per month.

"AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price..."

AMC's Stubs A-List launches June 26, and it should be interesting to see how it does in comparison to Moviepass.

"AMC Stubs A-List is AMC's next evolution of delivering fantastic benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds", said AMC CEO Adam Aron.

MoviePass and AMC have feuded in the past over specifics regarding MoviePass access to AMC theaters and even went so far as to take some AMC theaters out of the MoviePass cache. The AMC Stubs A-List plan also limits subscribers to three movies a week at most and any unwatched movies will not carry over to the next week. In April, the company's majority owner, Helios and Matheson Analytics, acknowledged in a regulatory filing that there were doubts about MoviePass' ability to stay in business. MoviePass works at most theaters in the US, not just AMC, because the company pays full price for each and every ticket.

In this Tuesday, Jan. 30, 2018, photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theatre in Indianapolis.

Unlike some of MoviePass' newer subscription offerings, AMC's new Stubs A-List places no restrictions on format - IMAX and 3-D movies are included - and allows users to purchase advance tickets as well as spur-of-the-moment sales.

MoviePass and AMC have been at odds since soon after the movie subscription service announced its unlimited plan last summer. "Thanks for making us look good AMC!" the tweet read.

Theatres is launching its own $19.95-a-month movie viewing pass. "We want to make movies more accessible, they want more profit".

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