Amazon Prime Discontinuing 20% Video Game Pre-Order Discount

James Marshall
August 21, 2018

Depending on how many games that ends up being, this could severely cut the savings Prime members receive when buying new games.

Why the change? Twitch said that advertising is "an important source of support" for streamers on the service, and ending universal ad-free viewing through Prime "will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love".

Amazon has announced that beginning on August 28, it will no longer offer 20 percent off pre-orders for Prime subscribers.

Amazon first introduced a 20% pre-order discount for video games in September 2016 with the launch of Twitch Prime, a collection of perks aimed at gamers following their acquisition of Twitch.

In addition to cutting back the new game discount, Amazon has also eliminated the Twitch Prime benefit of "Ad-Free Viewing Experience Across Twitch", which no longer appears on the Twitch Prime benefits page as of an update this morning. For annual subscription holders, they'll continue to watch content ad-free until the next renewal date.

Everything else available to Twitch Prime users will not go away, and that includes Free Games with Prime and free loot for games.

A couple of years ago, Amazon Prime members received the benefit of Twitch Prime as part of the regular Prime members Amazon subscription which included benefits like no ads, in-game currency for certain games, and you could vote toward a free game every month. If people really want an ad-free Twitch experience, they will need to upgrade to the $8.99 per month Twitch Turbo. Once you get that credit, you can use it on nearly anything that Amazon sells, not just games. And with your Twitch Prime membership you can still take advantage of all the other Amazon Prime benefits, like free two-day shipping and access to Prime Video and Prime Music¹. However, Twitch Prime probably wasn't generating much money for the platform; it now comes as a free benefit tacked on to Amazon Prime. Thank you for your support.

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