Google products in India are gaining support for more languages

James Marshall
August 29, 2018

Google continues to customise its services for India which it estimates to have 390 million monthly active users. In about one year, the platform has saw over 750 million transactions worth over $30 billion (Rs 200,000 crore).

Tez is now being rebranded as Google Pay, bringing it in line with the payment services Google offers in other countries ahead of plans to take the Indian service to new places.

"The loan process will be paperless and will be approved in an instant with the money transferred to your bank account directly", Caesar Sengupta, vice president of Google's Next Billion Users initiative and payments, told reporters on Tuesday.

Customers will be able to use Google Pay to take out a customised loan amount from their banks with minimal paperwork. Users can also pull up any web page in English and a range of Indian languages, including Hindi, Bengali, Marathi, Malayalam, and Tamil.

Rajan Anandan, VP South East Asia and India, Google, says, "Voice, Video and Vernacular are three big themes that captures the behaviors of India's growing Internet users". To recall, Google in July previous year had announced an overhaul of its search app on mobile phones to include a personalised feed of links in the US. Assistant now recognises Marathi and Google announced seven more languages that will be added to Assistant in the coming months.

Google's main goal of creating the Android Go platform is to bring the best features of the latest Android OS to affordable devices.

In addition to Assistant, Google Home will also support Hindi.

The rebranding allows Google users to make digital payments to retail stores and conduct online transactions across apps as well as various Google products. In other countries, Google Pay users can add credit cards to their account for making payments through smartphones with NFC support.

More than 50% of Indian are now using the search function, Google Go or just Google search, on their phones. Sengupta said that while he did not want to compare that with anything, "it also reflects how much a part of people's life Tez is becoming".

The new feature is especially useful in instances where you need to do multiple tasks such as listening to your favorite national daily while cooking in the kitchen or hearing out a news roundup while commuting.

Previously, Google had partnered RailTel to offer Wi-Fi access across 400 railway stations in the country.

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