College of the Ozarks drops Nike over Colin Kaepernick ad

Elena Summers
September 7, 2018

The Kaepernick ad sparked some backlash on social media, with critics calling for a Nike boycott and even posting photos and videos of Nike products set on fire.

The former 49ers quarterback has been a polarizing figure since becoming the first NFL player to stage protests of racial injustice during pregame renditions of the national anthem, and Nike's decision to use him in a major ad campaign has drawn the attention of President Trump, among many others.

It's been two years since the former 49ers QB took a knee during the National Anthem to protest systemic racial injustice and police brutality and Trump has been right there to criticize him heavily nearly every step of the way.

The ad, voiced by Kaepernick features him along with other athletes such as New York Giants wide receiver Odell Beckham Jr. "I wonder if they had any idea that it would be this way?"

No team has signed the 30-year-old since he became a free agent following that season, and he is suing the National Football League, claiming owners have colluded against him because of his activism.

He may claim he's being persecuted for being politically active - he originated the controversial national anthem kneeling actions, after all - but he's received bigger and more successful offers since then.

"Believe in something. Even if it means sacrificing everything" read the Nike ad, which celebrates the 30th anniversary of its "Just Do It" campaign.

Trump expanded his criticism of the athletic company in an interview with Fox & Friends host Pete Hegseth. "I stand for anybody that believes in a positive attitude", LeBron James said Tuesday night at a Nike fashion show and awards ceremony in NY.

'I honor the flag.

Mr. Trump tweeted on Friday morning, "What was Nike thinking?"

They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016 by kneeling during the anthem.

The 90-second ad showed a variety of athletes, including the Lakers' LeBron James and tennis star Serena Williams, and it ended with the slogan, "It's only insane until you do it". "I think that's the problem". The league froze the policy after the players' union filed a grievance.

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