First Nike Kaepernick ad to air during National Football League opener

Elena Summers
September 9, 2018

Reid's brother, Eric, was the first San Francisco 49ers player to take a knee alongside Kaepernick in 2016 during the national anthem in protest of racial inequality and police brutality.

The College of the Ozarks in Missouri says it's dropping its affiliation with Nike in response to the company's new ad campaign.

Some NFL players are supporting Nike's ad, saying Kaepernick sacrificed his life's work and football because of his ideology.

Kaepernick narrates the commercial, and it's revealed at the end that it's his voice we've heard.

"Don't ask if your dreams are insane, ask if they're insane enough", Kaepernick asks at the end.


Other athletes featured in the ad campaign include New York Giants wide receiver Odell Beckham Jr., skateboarder Lacey Baker and Seattle Seahawks linebacker Shaquem Griffin, who is an amputee with one hand. "I stand for anybody that believes in a positive attitude", LeBron James said Tuesday night at a Nike fashion show and awards ceremony in NY.

Earlier this week, it was announced that Kaepernick will be one of the faces of Nike's 30th anniversary commemoration of its iconic "Just Do It" slogan.

Closing his remarks, he said he stood "for anybody who believes in change".

Some angry fans were even burning and cutting out the signature swoosh logos on their gear - and posting the results on social media. Overall, Americans say they are 10 percent less likely to purchase Nike products since the ad campaign featuring Kaepernick was released.

USA president Donald Trump slammed the decision while others posted pictures of burning Nike trainers and clothing in protest. "I stand with Nike, every day, all day". Covington posted on Twitter to support the Nike boycott that a lot of people have joined. According to KY3, in October of 2017, the college revised its contracts for competition in all sports, adding a stipulation all participating players and coaches show respect for the American flag and national anthem.

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