Amazon offers free shipping for everyone through the holidays

Muriel Colon
November 6, 2018

Amazon's offer started Monday and will apply to hundreds of millions of items on orders that arrive in time for Christmas.

FBN's Cheryl Casone on Amazon reportedly nearing a decision on the location of its second headquarters and the company waiving its purchase minimum for free shipping on holiday orders. Target dropped its $35 minimum for free two-day shipping during the holidays.

The company's shares fell more than 3 percent following the announcement.

Typically, Amazon has a $25 minimum order amount for non-Prime members to get free shipping. That is important for the world's largest online retailer since a revenue slowdown it forecast last month spooked some investors and sent its stock tumbling. If Amazon's shipping costs keep rising at a similar pace, they could easily top $9 billion in the current quarter. That was a definite hit at Amazon.

Like it or not, the holiday shopping season is almost upon us. While Walmart has maintained its $35 order threshold this holiday, Target has scrapped its minimum until December 22.

Don't all your friends with Amazon Prime seem so. well, smug?


For now, non-Prime U.S. customers can use Amazon and not pay for postage.

But this is not for two-day shipping.

Amazon is now courting those outside the club, hoping its brand and wider selection will set it apart.

What's more, Amazon will be offering a new way to shop its Black Friday deals, with a new AR View feature in its smartphone app allowing you to view products in situ in your home before committing to the purchase. Target, however, promises to deliver the items more quickly.

As retailers look to snap up toy business with Toys R Us out of the picture, Barron's Jack Hough wrote today, this deal should put Amazon in the driver's seat. With this move, Amazon is forgoing numerous fees it would normally collect to offset shipping costs.

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