Watch John Lewis' 2018 Christmas Advert Starring Elton John In Full

Tanya Cunningham
November 15, 2018

This year's trailer follows Sir Elton sat at his piano, reflecting on his life, as we're taken back in time before we wept to Candle In The Wind, before his beef with Madonna (iconic) and even before he ever shot to fame with his first real hit, Your Song. "That's the magical feeling we wanted to bring to life this year", explains Craig Inglis, customer director at John Lewis.

After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS. Especially for fans of the legendary Elton John.

He can be seen at various points throughout his career: in the school recital, at the local pub and performing to a packed stadium.

"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life".

As he plays it for the first time, the slogan appears: "Some gifts are more than just a gift".


Speaking about the advert, Elton explained: "The John Lewis Christmas campaign has so many warm memories for me and my family". "I hope audiences will watch this and really enjoy the national treasure that is Elton John".

It ends with the singer running down the stairs aged four to unwrap a piano, a gift from his grandmother.

With the exception of the present-day opening scene featuring Sir Elton himself, actors take on the role of him at various stages of his life, while the images of the stadium based on a concert in Portland in the USA were entirely recreated with computer-generated imagery.

John Lewis has finally shared its full 2018 Christmas advert after speculation arose that it would star Elton John.

The 2018 John Lewis Christmas advert stars a four-year-old boy as a young Elton John.

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