Samsung adds rival Apple's iTunes to TVs

James Marshall
January 9, 2019

Samsung first showcased this MicroLED TV technology at CES 2018, showcasing how the screens were composed of millions of individual LEDs.

Samsung confirmed that its 4K and 8K QLED TVs and The Frame and Serif TVs will get AirPlay 2 support, along with an unspecified selection of other 4K and 1080p smart TVs.

Samsung is thankfully leading the charge, allowing iTunes and Airplay 2 compatibility on their 2019 Smart TVs, effectively bridging the divide between two of the biggest tech companies on the planet.

On the heels of the announcement that Samsung Smart TVs are gaining an iTunes Movie and TV Shows app and AirPlay 2 support, Apple has updated its AirPlay 2 page to highlight additional features that are coming to AirPlay 2.

Vizio announced at CES Monday that it is adding Airplay and Siri support to the newest version of its smart TV operating system, dubbed Smartcast 3.0. Keep in mind that's only one company out of several that need to play nice with Apple to expand the customer base for their subscription service, but that's a huge deal that no one ever thought would happen.

This seems to be a first step for Apple, which plans to launch its own Netflix-style streaming service in the future, complete with funded original programming.


Apple and Samsung were at war for about seven years over smartphone patents, with Apple accusing its rival of copying the iPhone's design. But they also represent Apple's growing reliance on service revenues as device sales level off.

The new arrangement will bring iTunes movie and TV content to customers in over 100 countries while over 190 countries will also enjoy the benefits of AirPlay 2 support built in.

"Services generated over $10.8bn in revenues during the quarter, growing to a new quarterly record in every geographic segment, and we are on track to achieve our goal of doubling the size of this business from 2016 to 2020".

If you own a 2018 Smart TV, don't worry - support will be made available via firmware update.

It's been a big 24 hours for AirPlay, a feature of Apple's ecosystem that is often overlooked.

Other reports by

Discuss This Article

FOLLOW OUR NEWSPAPER