Apple planning to release three new iPhones in 2019

Muriel Colon
January 12, 2019

At least based on the preliminary information shared by the Wall Street Journal, it doesn't appear the new iPhones will do enough to differentiate themselves from Apple's previous efforts - or worthy Android competitors - which means Apple may be in for another year of declining iPhone sales.

According to CNBC's research on this issue, multiple retailers from China are selling iPhone XS, XS Max, and XR units via promotions that bring the final price tags considerably lower than the ones in Apple's official Chinese store.

Meanwhile, the revised guidance also prompted several Chinese retailers including and Alibaba-owned Suning to slash iPhone prices in the country.

This sounds familiar, but the newest features may come in the phones' cameras.

The discounting, as steep as $118 (92.50 pounds) for the recently launched 64GB iPhone XR, is the latest sign that Apple's weak holiday sales in China may have extended to the current quarter. And even though Apple is already struggling to sell the lower-priced LCD-display equipped iPhone XR, this year will once again see a budget model kitted out with an LCD display being released.

Cupertino is expected to introduce two high-end iPhone devices with OLED displays and a cheaper iPhone with an LCD display later this year, according to the WSJ. The current XR sports a single lens camera, and is backed by AI similarly to Google's Pixel cameras to produce shots which resemble that of the dual lens XS and XS Max. Apple might shift entirely over to OLED displays for iPhones in 2020, but a decision has yet to be made.

The report is light on other features of the 2019 iPhones.

It's important to clarify that at this point in the production timeline, Apple likely already can not change major features for the 2019 models, but the phones are still not finalized by any means, so other changes are possible.

Mr Cook also acknowledged that consumers in other markets are not buying as numerous latest iPhones.

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