'Game of Thrones' Invades Bud Light Super Bowl LIII Commercial

Tanya Cunningham
February 5, 2019

And in Bud Light's Game of Thrones commercial, you lose, get your skull cracked and then get burnt by a dragon. "Our office is right down the road!" We were more interested in the big-budget ads that auto companies showed - and didn't show - this year. "Thanks [Miller Lite] and [Coors Lite] for supporting our industry".

"We couldn't say it better", the NCGA added. It also claimed that Miller light has fewer calories and carbs than Bud Light.

And Anheuser-Busch said in a statement that the company "fully supports" corn growers despite the potshot.

The best-selling beer in the USA ran a medieval-themed Super Bowl ad on Sunday night that mocked rivals Miller Lite and Coors Light for using the sweetener. "This effort is to provide consumers transparency and elevate the beer category".

The commercial has been widely acclaimed on social media both for its brutality and level of epicness.

Corn syrup has gotten a bad rap amid the national obesity epidemic. It depends on what style of beer you are trying to make.

Elsewhere, other beer manufacturers had a surprisingly heated response to the ad as well.


This year's Super Bowl ads largely ducked controversy ― with perhaps one unexpected exception.

"We take sugar from many different things".

MillerCoors executives also seemed disturbed by the ad.

HBO's executive vice president of program marketing Zach Enterlin says asking another brand to prove their fandom during the Super Bowl felt like the ideal example of what the #ForTheThrone campaign represents.

And Peter Marino, chief communications officer for MillerCoors, said the ad was like the pot calling the kettle black. Interestingly, none of our products use High Fructose Corn Syrup, yet several of ABI's do.

"Corn and rice, most of those are 100-percent fermentable so those are not going to be in your finished product, usually", agreed Desiree Chubb, 3 Daughters' director of quality assurance.

One commercial touting Anheuser-Busch InBev's commitment to renewable energy generated buzz among Iowa's wind energy advocates, while another ad bashing corn syrup got in the ear of Iowa's corn industry.

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