Apple Announces March 25 Event to Unveil Video, News Services

Tanya Cunningham
March 14, 2019

The company has placed an event invitation on its website with the tagline "It's showtime", leading many to speculate that it refers to the company's upcoming TV streamer, for which the company has ordered titles from the likes of Reese Witherspoon and Steven Spielberg.

If anything, we may only see shows that Apple is already producing, like Carpool Karaoke, included at launch. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc. It also has deals in place with directors M Night Shyamalan, JJ Abrams and Steven Spielberg.

Apple has long hinted at a planned video service, with Chief Executive Tim Cook speaking openly about the company's interest on earnings calls with investors but declining to give any details about what the service might look like.

The report also claims that Apple will also show off its new credit card service on-stage with finance industry journalists having been invited to attend the event.


Rumors suggest that Apple will pitch its video and magazine services as separate entities with separate prices, but it could offer a bundle that offers, say, both services and an Apple Music sub at a cheaper price.

It's not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites.

Also at the March 25 event, rumors are rife that the company might reveal a news service, which would also line up with its acquisition of news subscription aggregator Texture. But an iPad with a 10.5-inch screen would probably have a design similar to the 2017 iPad Pros.

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