Hallmark Channel cuts ties with Lori Loughlin amid college admissions scandal

Tanya Cunningham
March 15, 2019

Olivia Jade wearing a cozy oversized sweater with pointy beige sock boots outside of Delilah Nightclub. She rose to fame after setting up her lifestyle YouTube channel and Instagram account.

The technology company said that it worked with Loughlin and her daughter in 2017 for a "one time product campaign".

Two days after Lori Loughlin's involvement in the college admissions scandal made us gasp, "et tu, Aunt Becky?" her daughter, Olivia Jade Giannulli, is beginning to feel the fallout.

The Desperate Housewives alum is accused of paying $15,000 to have someone falsify her older daughter's SAT scores while Loughlin and Giannulli paid $500,000 in bribes to get their two daughters into the University of Southern California as recruits to the school's crew team, despite the two not actually participating in the sport.

The New York City native with a sunny smile proved a good fit for the channel that specializes in romantic dramas and comedies with a wholesome touch, while her media-friendly personality allowed her to expertly tout her shows on her website and in TV appearances.

Giannulli has yet to make a public announcement or address the controversy on her social media channels. USC officials told Buzzfeed that they're going to look at each student's case individually. It's been a few weeks since I moved into my dorm and I absolutely love it.

Since news of the scam went viral, Sephora fans demanded the company drop its partnership with Olivia Jade. Production on all of Loughlin's Hallmark projects, which are filmed in Vancouver, has been stopped.

This isn't the first time Giannulli has made headlines regarding her college attendance.

Olivia Jade and Lori Loughlin attend WCRF's "An Unforgettable Evening" at the Beverly Wilshire Four Seasons Hotel on February 27, 2018 in Beverly Hills, California. Part of her branding was based on the fact she's a college student.

The company initially took a wait-and-see approach after a federal investigation of the scheme, in which several dozen prominent parents have been implicated, came to light earlier this week.

Olivia Jade often collaborated with popular YouTuber David Dobrik.

"Beginning in or about 2011, and continuing through the present, the defendants-principally individuals whose high-school aged children were applying to college-conspired with others to use bribery and other forms of fraud to facilitate their children's admission to colleges and universities in the District of MA and elsewhere, including Yale University, Stanford University, the University of Texas, the University of Southern California, and the University of California-Los Angeles, among others", an affidavit in support of the criminal complaint alleged.

Sephora put out a statement Thursday announcing the end of the partnership.

"UCLA is not aware of any current student-athletes who are under suspicion", the university said in a statement.

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