Nissan's luxury brand Infiniti leaves Britain

Muriel Colon
March 15, 2019

Coincidently, the company's Western European production is sourced from Sunderland, the United Kingdom, leaving some to speculate Brexit had a hand in the decision, especially in light of Nissan already announcing it is moving production of the X-Trail to Japan. Infiniti promises that five new models will launch in China over the next five years and it will capitalize on America's continuously growing demand for crossovers and SUVs.

We mentioned that one of the markets the brand will focus on is the USA; it has work to do there, evidently, as 2019 sales to date for the automaker have dropped by close to 10% in comparison with the same period a year ago.

Infiniti has also announced it will electrify its entire portfolio from 2021 onward and discontinue all its diesel offerings. The company will cease all European operations from early 2020.

It added the restructuring plan "will have no impact on Infiniti's ongoing operations in Eastern Europe, Middle East and Asia, which continue to grow".

Infiniti UK confirmed it will honour any outstanding vehicles warranties, while customers with a vehicle on order will be contacted in due course.


Infiniti says the decision to leave Europe will allow the company to focus on growth opportunities in North America and China.

Infiniti sales were down 78% previous year, with 750 cars registered, according to SMMT figures.

The decision to pull the brand from Europe means the vehicles will no longer be built at Nissan's Sunderland plant in northern England.

Unite said it would be seeking assurances on future employment and was confident of securing redeployment opportunities for the 200 plus workers affected.

As for its retailers, the company says it will conclude end of franchise agreements while providing the support and services necessary to ensure a smooth transition.

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