Aiming for reinvention, Apple eyes streaming, services

James Marshall
March 25, 2019

On Monday, Apple also is expected to unveil an Apple News subscription option featuring content from major publishers and a new credit card with Goldman Sachs to bolster Apple Pay.

As a result of those private meetings, Apple has also reportedly begun paying closer attention to apps that could potentially help as well as "threaten" the company. Walt Disney launching its own service this year, armed with an imposing library that became more formidable with its purchase of 21st Century Fox's films and TV series.

Apple Inc is expected to finally lift the curtain on Monday on a secretive, years-long effort to build a television and movie offering created to compete with big media companies and boost digital services revenue as iPhone sales taper. As with the aforementioned add-ons, an HBO subscription through Apple's streaming service will similarly cost $9.99 extra on top of the yet-to-be-unveiled baseline fee. Likely absent from the event: any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976. Bloomberg reported today that Apple plans to appease these shareholders by revealing various subscription offerings related to news, television, and gaming during a March 25 keynote. So, you could access it for free on your iPad, iPhone, and Apple TV, for example.

Apple gets a cut from each subscription service you subscribe to through iTunes. Apple's move to these kinds of premium, subscription packages is an outgrowth of the company putting a new emphasis on services as a way to mitigate any hardware sales slowdown. In terms of revenue, it will apparently be distributed among the game developers based on the time duration that gamers spent playing those games. Likewise, Apple has been assembling a team of Hollywood veterans who know how to gin up Oscar and Emmy interest for awards season.

Apple has kicked off the live stream of its March 25 event hours before its actual schedule that is set for 10am PDT (10:30pm IST) on Monday.

Apple will be holding livestream of the event on its website.

Apple is unveiling its media offering tomorrow in a special event, and may be somewhat disappointed to discover that the Wall Street Journal has leaked the pricing for their upcoming services.

Apple has been working on original TV shows starring celebrities like Jennifer Aniston, Steve Carell, Jennifer Garner, who have been invited to the event. And Apple in January said its Apple News service had 85 million active users after being released less than four years ago.

Given these hints, Apple itself pretty much confirms the event's focus on its service, particularly original video content.

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