Apple streaming service won't offer Netflix subscription, Hastings says

James Marshall
March 26, 2019

The new video streaming service will offer subscriptions to other streaming services along with original TV shows from Apple. One reported estimate holds that Apple is losing between $350,000 to $700,000 per day in iOS revenue because of Netflix's move to redirect customers to a mobile browser to sign-up for the Netflix app. "We want to have people watch our shows on our services", Apple Insider quoted Hastings as saying in a Netflix press conference in Los Angeles on Monday.

We've also heard that Apple was hoping to bring in other services, including Netflix and Amazon Prime Video, to create channels, allowing users to find all of their content through the Apple service. Apple has 1.4 billion devices that are active around the world compared to Netflix's 150 million subscribers.

Netflix has never gravitated towards Apple's platforms.

When asked about his thoughts on Netflix's new competition, Hastings claimed that the biggest challenge for the company is to stay focused but still be able to learn lessons from its rivals.

"They are going to do some great shows. We have chosen not to integrate into their service". "But you do your best job when you have great competitors". They're going to come up with some great ideas. The video streaming giant has spent more than $20 million in the Oscars campaign for "Roma" alone. Netflix's decision to remain independent most likely won't come as a surprise, as it now enjoys a strong position as one of the biggest services in the business. "We want to borrow those", Hastings added.

It might not be the only company to refuse to participate in Apple's streaming service either.

The streaming video entertainment sector is becoming ever more competitive, with Disney and WarnerMedia now working on their own plans, joining Netflix and Amazon among others. But Netflix has a huge decision to make.

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